According to Jay Conrad Levinson, author of Guerrilla Marketing, "Marketing is absolutely every bit of contact any part of your business has with any segment of the public." He recommends viewing marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words here are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.