Trends Resources

We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
What Got You Here Won't Get You There: How Successful People Become Even More Successful
The Self Destructive Habits of Good Companies ... And How to Break Them
Change to Strange: Create a Great Organization by Building a Strange Workforce

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Practice Management Software

Analysis of a practice management computer software program for owner compliance with recall reminders
Forty percent of all clients who received compliance reminders responded by visiting their veterinary clinic, according tothis study from Western College of Veterinary Medicine, University of Saskatchewan.

Demonstrations of the Use of Simulation in Veterinary Practice Management
Two case studies showing how simulation can be used to assist in making veterinary management decisions.

Strategy and Innovation

Hill, Sam, and Rifkin, Glenn. (2000). Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big. New York: HarperPerennial.
Marketing consultant Sam Hill and business journalist Glenn Rifkin define, analyze and compare traditional and radical marketing practices. Ten company profiles, including Harley Davidson, The Grateful Dead, and Iams Company are used to show the success of radical marketing.

Kim, W. Chan, and Mauborgne, Renée. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Cambridge: Harvard Business School Press.
Using contrasting metaphors, strategists Kim and Mauborgne urge business leaders to eschew the head-to-head competition of “red oceans,” escape the established marketplace framework and create new markets, or “blue oceans.” Their book offers a systematic approach to creating “blue oceans” and executing these ideas in a variety of organizations.

Kotler, Philip. (2005). Marketing Management,
12th ed. New Jersey: Prentice Hall.
This classic textbook, one of the most widely used among MBA programs, covers everything from creating customer value and brand equity, to analyzing markets, developing product strategy, managing communications, and breaking into global markets. The publisher hosts a companion website for both students and instructors at http://wps.prenhall.com/bp_kotler_mm_12.

Kotler, Philip, and Keller, Kevin Lane. (2001). Kotler on Marketing. New York: Free Press.
A comprehensive yet concise resource from the author of the popular textbook Principles of Marketing, this book offers guidelines for modern marketing management, including strategy and administration, as well Internet marketing. At 272 pages, it is written for a general audience with an understanding of marketing theory.

Pink, Daniel. (2006). A Whole New Mind: Why Right-Brainers Will Rule the Future. New York: Riverhead Trade.
Former political speech writer and author of business bestseller Free Agent Nation Daniel Pink theorizes that right brain qualities are the keys to success in a nascent “Conceptual Age.” Pink describes, and offers techniques for developing, six abilities or “senses” that he argues are necessary for personal and professional success: design, story, symphony, empathy, play, and meaning.

Porter, Michael E. (2001, March). Strategy and the Internet. Harvard Business Review.
Michael Porter argues that Internet business is not a threat to traditional businesses. He theorizes that, as Internet technology is increasingly embraced by traditional companies, it will complement rather than eclipse existing models. This article is available for purchase from Harvard Business Online: http://www.hbsp.harvard.edu/.

Nanus, Burt. (1992). Where Tomorrow Begins: Finding the Right Vision. In Visionary Leadership. California: Jossey-Bass.
Leadership expert Burt Nanus asserts that an organization’s success depends on its leader’s ability to “attract, commit and energize people.” In this how-to guide, Nanus offers a step-by-step approach to creating, developing, and implementing a new vision for your organization.

Treacy, Michael, and Wiersema, Fred. (1997). The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. New York: Perseus Books.
Michael Treacy, an authority on business strategy, and management consultant Fred Wiersema provide guidelines for transforming companies into market leaders by focusing on three “disciplines”: operational excellence, product leadership, and customer intimacy.

Cost of Pet Health Care

AAHA Statement on Meeting the Cost of Pet Care (AAHA)
Quality care is a key aspect of responsible pet ownership.
Confident Conversations about Costs Tip Sheet (AAHA)
Holding your own in the face of client concerns.
Working with a Price-Sensitive Buyer (Small Business Guru)
Winning over price-sensitive buyers may be easier than you think.
Veterinary Fee Reference (AAHA)
Benchmark your rates.
Pricing the Experience (Trends magazine)
Perceived value beats cost-plus. Learn how to make value-based pricing work for you in the July/August 2007 issue of TRENDS magazine.